The idea of concepts shops is not new in Pakistan, various mobile phone manufacturers and consumer electronics companies have started it already. In Cellular industry, ZONG has started this concept to launch series of retail shops across the country that offers customers an enhanced level of convenience. The exclusive ZONG branded retail shop, named ‘TOP SHOP’, has been developed to address the growing business trends of channel specialization at ZONG, which would further develop & strengthen its channel penetration. In addition to routine services for customers the ‘TOP SHOP’ will be providing specialized services to customers thus further enhancing their experience. First Shop of this series has been opened in Golra, Islamabad.
Expressing his views at the opening ceremony, Usman Ishaq, Director Sales, ZONG stated that ZONG is constantly assessing the evolving needs of its customers and understanding these needs, it proactively develops solutions. Now, consistent with ZONG’s core objective of continuously adding value to its customers through innovative means, we have launched this convenience retailing initiative as ‘TOP SHOP’ as a one-stop solution.
Head of Marketing, Zong along with Usman Ishaq, Director Sales and Najeebulah Khan, owner of the shop inaugurating the Zong branded retail shop, named TOP SHOP
“With our branded retail shops, we believe that we would be in a position to maximize convenience in this category,” says Usman Ishaq. ““We would be working aggressively to come out with more innovative consumer offers to create maximum value for our customers,” he further added.
The company has planned to open ‘TOP SHOP’ retail outlets spread across the length and breadth of the country.
