Samsung is a global leader in technologies related to digital media and telecommunication. It has recently launched Samsung Galaxy Y smart-phone whose model number is S5360. In Pakistan, this handset is being sold at Rs 13,999 in market but Samsung Pakistan has launched its “Smart-Bid” campaign on Facebook to let people buy this handset at lower price. Smart-Bid participants can buy this handset through bidding which starts at Rs 1000. This campaign has played a pivotal role in increasing Samsung Pakistan’s Facebook fans number to 184,000. Another interesting fact is that Samsung Pakistan’s fans on Facebook are the highest in all Consumer-Electronics Companies operating in Pakistan. Social Media experts say that the most important part of every social media campaign is to engage the fans into campaign’s activities, Smart-Bid is doing exactly the same task. The number of fans of Samsung Pakistan and their response to Smart-Bid has been on the rise since the campaign was started in December last year.
Samsung Galaxy Y is the youngest and the most affordable member of Galaxy series. S5360’s only drawback is its camera whose picture quality lacks in comparison with the high end smart phones. But if you are not interested in smart phone based photography then you will feel after buying S5360 that you got a nice return of your money.
